Curriculum Vitae
Professional Experience
08/2012-08/2020
NATIONAL INFORMATION TECHNOLOGIES JSC
Astana, Kazakhstan
Promotion and Marketing Specialist → Promotion and Marketing Chief Specialist → Public Relations and Marketing Specialist
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Developed multimedia content resources to assist e-government users with getting public services online.
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Led internet and contextual advertising projects to promote brand awareness among the public.
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Led digital communication strategies to enhance brand visibility and public engagement.
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Promoted from Specialist to Chief Specialist within one year and received a letter of recognition from the CEO for outstanding commitment.
Professional skillset
Research
Data collection tools
Qualtrics; Amazon Web Services; online surveys
Data analysis tools
SPSS; Dedoose (qualitative); R (basics)
Methods
survey; interview; content analysis; experiment; systematic literature review;
eye-tracking
Advertising & Marketing tools, databases
eMarketer; Google Analytics; IBIS World; Market Share Reporter; Mintel; Statista;
Snagit; Social Searcher; Winmo; World Advertising Research Center (WARC).
Languages
Kazakh (native)
English (proficient)
Russian (fluent)