Lee, H., Moldagaliyeva, M., Anafina, D., Bezbaruah, S., Huddleston, P., Alhabash, S., Kononova A. (2025). Fighting Fakes: How Protection Motivation Shape Anti-Counterfeit Campaign Messages. Paper presented at AMA Summer Academic Conference, Chicago, Illinois, August 22-24, 2025.​

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Moldagaliyeva, M.*, Huddleston, P. (2025). The Role of Consumer Ethnocentrism in Choosing Between Local Counterfeit and Foreign Authentic Products. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) 108th annual conference, San Francisco, CA, August 7-10, 2025.

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Bezbaruah, S., Anafina, D., Moldagaliyeva, M., Lee, H., Iddrisu, N., Kononova, A., Huddleston, P., Alhabash, S. (2025). Ad Exposure and Purchase of Substandard, Falsified, and Counterfeit Prescription Medications: An Eight-Country Study. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) 108th annual conference, San Francisco, CA, August 7-10, 2025.

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Lee, H., Alhabash, S., Moldagaliyeva, M.*, Huddleston, P., Kononova, A. (2025). Deliberate or Duped? Understanding Global Consumer Counterfeit Purchase Behavior Through the Lens of Protection Motivation Theory. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) 108th annual conference, San Francisco, CA, August 7-10, 2025.

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Huddleston, P., Kononova, A., Alhabash, S., Moldagaliyeva, M., Lee, H., Liu, Z. (2024). Counterfeit threat by retail channel: a global study. Paper presented at the 31th Recent Advances in Retailing and Consumer Services conference (RARCS), Zagreb, Croatia, July 7-10, 2025.

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Moldagaliyeva, M.*(2025). From Rules to Scales: Evaluating Netiquette in Social Media Messenger Contexts. Paper presented at International Communication Association (ICA) annual conference, Denver, Colorado, June 12-16, 2025.

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Bezbaruah, S., Lee, H., Moldagaliyeva, M., Iddrisu, N., Anafina, D., Liu, Z., Almanov, Y., Mundel, J., Huddleston, P., Alhabash, S., Kononova, A., (2025). The Role of Health Literacy in Risk Perceptions and Protective Behaviors related to Buying Medications Online: An Eight-Country Study. Paper presented at International Communication Association (ICA) annual conference, Denver, Colorado, June 12-16, 2025.

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Kononova, A., Mundel, J., Lee, H., Moldagaliyeva, M., Liu, Z., Almanov, Y., Iddrisu, N., Huddleston, P., & Alhabash, S. (2025). Anti-counterfeiting efforts leading to psychological reactance: Effectiveness of anti-counterfeiting awareness-raising messages. Paper presented at the DC Health Communication Conference, Washington DC, May 1-3, 2025.

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Kononova, A., Moldagaliyeva, M.*, Huddleston, P. Alhabash, S., Lee, H., Bezbaruah, S., & Anafina, D. (2025). (You Should) Say No to Fakes! Analysis of Public Service Anti-Counterfeiting Campaigns to Build Theory-Informed Consumer Protection Strategies. Presented at the Annual Brand Protection Strategy Summit, East Lansing, MI, March 25-27, 2025.

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Moldagaliyeva, M.*, Huddleston, P. (2025). Consumers’ Ethnocentrism and Their Dilemma on Counterfeit Local vs. Authentic Foreign Products. Poster presented at the Information & Media PhD Students’ Summer Research Poster Session, East Lansing, MI, February 21, 2025.

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Kononova, A., Moldagaliyeva, M., Anafina, D., Lee, H., Alhabash, S., Huddleston, P., Tran, P., Baker, L. (2024). (You Should) Say No to Fakes! Analysis of Public Service Anti-Counterfeit Campaigns to Build Theory-Informed Consumer Protection Strategies. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) 107th annual conference, Philadelphia, PA, August 8–11, 2024.

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Kononova, A., Huddleston, P., Moldagaliyeva, M., Lee, H., Alhabash, S. (2024). Buying fakes: Country’s cultural orientation shapes the relationship between consumers’ perceived social norms and counterfeit purchase behavior. Paper presented at the 22nd International Conference on Research in Advertising (ICORIA), Thessaloniki, Greece, June 27– 29, 2024.

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Moldagaliyeva, M.*, Kononova, A., Anafina, D.* (2024). A cultural dimensions perspective to studying digital divide: A qualitative study of smartphone use among Central Asian older adults. Paper presented to the Intercultural Communication (ICC) division of the 74th annual International Communication Association (ICA) conference, Gold Coast, Australia, June 21–24, 2024.

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Moldagaliyeva, M.*, Alhabash, S., Huddleston, P., Kononova, A., Lee, H. (2024). Applying the Theory of Planned Behavior to Study Counterfeit Consumers in the Digital Age: A 17-Country Study. Paper presented in the Academy of Marketing Science (AMS) annual conference, Coral Gables, FL, May 22–24, 2024.

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Kononova, A., Huddleston, P., Moldagaliyeva, M., Lee, H., Alhabash, S. (2024). Profiling consumers of substandard and falsified medications purchased on social media and e-retail platforms: a 17-country survey. Extended abstract presented at the Kentucky Conference on Health Communication (KCHC), Lexington, KY, April 3–6, 2024.

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Moldagaliyeva, M., Kononova, A., Lee, H., Huddleston, P.T., & Alhabash, S. (2024). What Motivates Consumers to Buy Counterfeits Online? Paper presented in American Academy of Advertising (AAA) annual conference, Portland, OR, March 14–17, 2024.

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Moldagaliyeva, M.*, Kononova, A., Anafina, D. (2024). A cultural perspective to studying digital divide: A qualitative study of smartphone use among Central Asian older adults. Poster presented at the Information & Media PhD Students’ Summer Research Poster Session, East Lansing, MI, February 16, 2024.

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Kononova, A., Alhabash, S., Huddleston, P. Moldagaliyeva, M., & Lee, H. (2023). What consumers think and feel: Who are consumers who buy counterfeit medications online. Annual meeting of the Association of Safe Online Pharmacies, October 2-3, Washington, D.C.

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Alhabash, S., Huddleston, P., Kononova, A., Moldagaliyeva, M., & Lee, H. (2023). 2023 Global Anti-Counterfeiting Consumer Survey. The Counterfeit Conundrum: Analyzing Global Consumer Realities in Online Marketplaces conference. September 19-20, IPR Center, Arlington, VA.

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Kononova, A., Issaka, B., Moldagaliyeva, M.*, Li, L., Sukhanovskaya, V., Sun, F., Cotten, S., Bender, A. (2023). I, Structure, and Dasein: Qualitative Exploration of Adults’ Experiences with Digital Information and Communication Technologies in the Context of Aging. Poster presented in the Mass Communication and Society Division of the Association for Education in Journalism and Mass Communication (AEJMC) annual conference, Washington, D.C., August 7–10, 2023.

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Moldagaliyeva, M., Issaka, B., Kononova, A., Li, L., Sukhanovskaya, V. (2023). “Alexa helps me out during the day”: How older adults with Cognitive Deficits Navigate ICT use in the (Post)Pandemic World. Poster presented at Health Communication Conference (DCHC), Washington, D.C., April 28–29, 2023

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Alhabash, S., Huddleston, P., Kononova, A., Moldagaliyeva, M.*, Lee, H.*, Kammel, K. (2023). Using Psychological Factors to Identify Global Counterfeit Supranational Segments. Paper presented at the 95th Annual Midwestern Psychological Association Conference, Chicago, IL, April 21–23, 2023.

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Battocchio, A. F., Cotter, K., Dong, C., Edgerly, S., Etheridge, C., Hiaeshutter-Rice, D., Kohlmeier, S., Moldagaliyeva, M., Smith, M., Thorson, K., Werth, L., Chen, Y. (2021). Local information infrastructure and the distribution of COVID-19 information on Facebook in six Great Lakes communities. Panel titled “Media Deserts, Platforms, and Community Civic Infrastructure: Tales from the Great Lakes States During COVID-19” (organized by Usher, N., Russel, A., Holcomb, J.). Presented at the National Communication Association’s annual meeting, Seattle, WA, November 18–21, 2021.

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Battocchio, A. F., Etheridge, C., Thorson, K., Moldagaliyeva, M., Hiaeshutter-Rice, D., Dong, C., Cotter, K., Chen, Y., Kohlmeier, S., Denzin, K., Draeger, M. and Edgerly, S. (2021). A systematic method of cataloging civic information infrastructure. Paper presented to the Communication Theory and Method Division of the Association for Education in Journalism and Mass Communication (AEJMC) annual conference, August 5, 2021. [virtual]

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* Presenting author